Roadmapping
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.

Roadmapping
Innovation Management
8 Steps to Building a Winning Digital Innovation Strategy
28 Jan 25 | 9 mins read
Innovation Management
The 2025 Top Trends in Corporate Innovation You Can't Afford to Ignore
23 Oct 24 | 9 mins read
Innovation Management
Chick-fil-A’s Innovation Strategy: Lessons on Connecting Teams and Technology
29 Jun 24 | 7 mins read
Foresight
Strategic Foresight and Innovation: How the US Air Force Stays Ahead
29 Apr 24 | 6 mins read
Portfolio Management
The Secrets Behind 3M’s Innovation Labs and Collaborative Culture
22 Apr 24 | 7 mins read
Innovation Management
Driving Corporate Innovation: 4 Lessons from Citi Ventures
15 Apr 24 | 5 mins read
Innovation Management
Innovation at PepsiCo: Shaping the Future of the Food Industry
01 Mar 24 | 5 mins read
Innovation Management
Cross-Industry Collaboration: How McDonald's and Audi Innovate Together
10 Jan 24 | 6 mins read